Star Wars: The Force Awakens made around 46% of its $2b gross in North America, which is about even with The Phantom Menace (46/54 counting the 3D reissue), Attack of the Clones (47/53) and Revenge of the Sith (44/56). While that helped Episode One pull an uncommonly leggy run ($431 million from a $105m Wed-Sun debut), Tarzan, Austin Powers: The Spy Who Shagged Me and Notting Hill all kicked butt during that first month of play. Yes, 20 th Century Fox took a hefty chunk of the pie back when Star Wars: The Phantom Menace was released back in 1999, and they too had contractual obligations guaranteeing play in the best auditoriums for as long as two months. In general, the studio takes anywhere from 40-55%% of each ticket sale for a specific movie, depending on the film and how long into a movie’s run. And while I think it’s unfortunate that Lucasfilm’s The Force Awakens, Fox’s The Revenant and Weinstein Company’s The Hateful Eight had to essentially fight for the best big screens, I’m not going to argue that auditorium real estate is what caused the Tarantino western to underperform slightly.
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Also, while that exclusivity clause (and the sheer strength of the film’s leggy domestic run) indeed kept it in the best auditoriums for a while, that didn’t stop a movie like The Revenant from earning $183m domestic/$533m worldwide via its early January 2016 wide release debut. On the one hand, The Force Awakens made $936 million in North America alone, which means everyone made a lot of money.
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